Jonathan Rosenthal co-founded Equal Exchange, widely regarded as the most influencial fair trade brand in the US. This experience, and Jonathan's willingness to share it, provides us not only a deep strategic resource, but also a friend and mentor for the team here at Mission Brand. He uses this expertise to develop business, stakeholder and fund raising strategies for many brands on a mission including Divine Chocolate, Rainforest Alliance, Shared Interest, Lightyears IP and Agrofair