The template we have developed delivers a concise structure that builds step by step into a plan that can direct the marketing activities of an organization for a three year period. It will enable the organization to make informed choices about its marketing activity (and expenditure) and to identify new opportunities for the brand.

The process includes the development of a business strategy, analysis of the external and internal environment the brand operates in, understanding of the target audience, the articulation of marketing objectives and the messaging, and finally a set of implementation plans and budgets, initially in three month phases.

You can download the Brand MAP template  and use it yourself, and if you have any questions, just give us a call.