Marketing
Bruce has had the privilege of developing marketing strategy and campaigns for some of the world's leading mission brands
Over the course of Cafédirect's 19 years, Bruce has provided marketing services for 7 of them, from the pioneering campaign to launch the brand (and in effect to kick start what is now a £500m fair trade market) to most recently being part of the team providing the present management with strategic marketing advice.
Other marketing projects Bruce has contributed to include work for Equal Exchange, Triodos Bank, Ecotricity, Twin Trading and SERRV.