Very often it's design that is the first expression of a new strategy. Mission brands need very good design because as well as having to compete with conventional brands, their missions are usually a mouthful!
A national chain of craft and homewares stores in North America needed an identity that could communicate the cultural diversity of their range as well as cope with the demands of retail setting. The name and identity of Ten Thousand Villages was developed to meet that challenge.
Other design projects Bruce has been involved in include work for the
Soil Association, Anti Slavery International, the World Fair Trade Organization and the Vegetarian Society.