Understanding what the opportunity is, and how to take that opportunity in a simple and understandable way is the hallmark of a good mission brand strategy.
Developing a new marketing strategy for US based Equal Exchange helped shape a new corporate identity, packaging design, a new product range, national advertising and PR for the firm.
Other strategic projects Bruce has contributed to include work for Ben & Jerry's, Twin Trading, Neal's Yard Remedies, the International Committee of the Red Cross, the UNHCR and Orange.