Why we do it

Bruce Mckinnon founded Mission Brand in 2009 after a thirty year career in brand marketing both in Europe and the US.


It’s his belief that a brand has the potential to be used as a tool to help businesses make informed and differentiating choices about how to maximise their success in the market.

Very often though, brands are seen as just ‘the logo’ or at the other extreme, sit in voluminous documents that stay on the office shelf and out of people’s hands.

To solve this issue Bruce has developed a series of templates that once completed can quickly capture the essence of a brand and express it in way that can be easily understood by the business. Many of these are available to download throughout this site free of charge.