This book introduces the Brand Arrow, an easy to follow process  enabling every reader to write their own brand strategy

“A must read for all those who want to stand out from the crowd and drive real growth.”

Mark Helvadjian, Founder ShippingEasy and SCRUBD

"Magical! Bruce has integrated strategic planning, branding, marketing and story telling into this compact easy to read guide.  I've been waiting for this to recommend to clients and colleagues in businesses, nonprofits and networks. Invaluable!"

Jonathan Rosenthal. Co-Founder, Equal Exchange, US

“Anyone studying business should read this book. Bruce has created a useful structure to ensure that a business has a clear and succinct idea of its purpose.”

Andrew Angus, Director of the Full-time MBA, Cranfield School of Management

 “An inspiring and practical book, succinct and full of wisdom. This book will help your organisation focus and grow.” 

Jeremy Lindley, Board Director, Business Design Association

'What's your point?' maps out a compelling and robust model for brand and marketing strategy, so marketing novices, start-ups, or even mature businesses needing a re-boot, can create a route map for growth and success.

Stephen Woodford, CEO Advertising Association 


Written in non-technical language that can be understood by anybody in an organisation, the book draws on the author’s first-hand experience of working with over 50 clients on brand strategy projects as well as business theory, real life case studies and practical guidance.