Bruce worked with the management team to develop a brand strategy that enabled Blue Yonder to focus on the retail sector as a target market. He then managed the implementation of that brand strategy across our marketing communications programme as well as managing the marketing department through the transition period. He also worked closely with the sales team in the development of key messaging whose aim was to better define the benefits to retailers of solutions driven by artificial intelligence.
He was a guest at our Head office in Karlsruhe Germany for close to a year and brought with him a keen strategic vision and a spirit of collaboration and encouragement. We are grateful for his contribution to our business and wish him well.
Uwe Weiss, CEO, Blue Yonder
Throughout his time with us, Bruce has acted with enthusiasm, creativity, integrity and given his all. He was able to deliver an increase of 97% in inbound leads as well as dramatically increase the market profile of our new data centre. I would thoroughly recommend working with Bruce for his breadth of experience, insight, interpersonal skills and energy.
Andrew Fray, Director, Telehouse
Bruce worked with the World Fair Trade Organization in shaping the overarching theme and tagline for World Fair Trade Day 2015/16/17. He also worked on a set of key messages and a high level exploration of publicity activities that members and regions could engage in to bring the day to life. His input was crucial in finding a theme that would be differentiating and authentic to fair trade producers and artisans. Thanks Bruce, we very much appreciate your support.
Natalia Leal, Chief Executive, World Fair Trade Organization
I suppose the most striking thing about Bruce is his capacity to listen. He was able to take what's in the culture of Hampstead Tea - the way we do things here - and develop a strategy that has become a powerful tool in helping us evolve our brand.
Kiran Tawadey, Founder, Hampstead Tea, London
Mission Brand ‘get us’ better than anyone else we have worked with in the brand, marketing and strategy context in the past. Bruce brought up key priorities that many of us carry around but have struggled to articulate and put into action.
Austin Anderson, Director of Coffee, Just Us! Coffee Roasters