The sub brand strategy celebrates the range's diversity whist retaining a strong corporate feel.
Cooperative Clothing provides apparel to the corporate-wear sector focussing on the highest quality of garments for its customers the the highest quality of life for its suppliers - many based in the developing world. Due its sale to an investor Mission Brand was asked to develop a new brand including a new name and identity supported by a set of brand guidelines.
The distinctive name Ensemble Clothing was chosen as it is both rooted in the clothing sector and provides the appropriate platform to allow the brand to focus on its twin strengths of garment quality and supply chain excellence.
This new name, the ‘fabric swatch’ identity, brand strategy and guidelines have all helped the current and new team members come together behind a new shared direction for the business.