Neota Logic

Neota Logic delivers expertise automation for legal services. The need for expertise is deeper and broader than it’s ever been, and that expertise is scarce, expensive and often hard to access.  A great deal of that expertise though can be automated to allow for affordable, scalable and convenient access for those who need it.  Neota Logic has developed a platform that creates automation software without the need to hire programmers.

A pioneer in expertise automation, Neota needed a new language that would engage with its audience that first focussed on the unique benefits its automation could deliver and second on the features of its formidable technology platform . To make the brand relevant to its audience and different from its competition. That new language started with the new the proposition: Liberating Expertise through AI Automation. This delivered a logical framework that began with the benefit - the why - and finished with the process, the how.